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Digital Marketing Curriculum
Foundations of Digital Marketing
- Introduction to Digital Marketing
- Understanding Digital Marketing Channels
- Building a Digital Marketing Strategy
Search Engine Optimization (SEO)
- On-Page SEO Techniques
- Off-Page SEO Strategies
- Technical SEO Best Practices
- SEO Tools and Analytics
Content Marketing
- Content Creation and Curation
- Blogging and Article Writing
- Visual Content Marketing
- Content Distribution and Promotion
Social Media Marketing
- Social Media Platforms Overview
- Creating Engaging Social Media Content
- Social Media Advertising (Facebook, Instagram, LinkedIn, Twitter)
Pay-Per-Click Advertising (PPC)
- Google Ads (Search, Display, Video)
- Bing Ads
- Remarketing Campaigns
- PPC Campaign Management and Optimization
Web Analytics
- Google Analytics Fundamentals
- Tracking and Reporting
- Data-Driven Decision Making
- Conversion Rate Optimization (CRO)
Practical Learning Approach
Frequently Asked Questions
The core program duration is 26 weeks, followed by an additional 6 weeks for each specialization track you choose. So, if you opt for the core program plus one specialization, the total duration would be 32 weeks.
The program offers four specialization tracks: Branding & Communication, Social Media & Content Marketing, Marketing Analytics, and Marketing Communications (PR). Each track is 6 weeks long.
The program is designed for freshers, traditional marketers, entrepreneurs, brand and communication managers, and sales professionals who want to transition into digital marketing or drive business growth through digital platforms.
Students will work on various industry projects and case studies, such as the Star Sports Mauka Mauka Campaign, Bajaj Auto Project, Zivame Email Marketing, Protinex Branding Strategy, Bewakoof.com Social Media Marketing, SEO for Rupee Circle, Netmeds Search Engine Marketing, Google Ads Search Campaign, Email Marketing Live Project, Amazon Associates Content Marketing, Infidigit SEO Case Study, and the Cult.Fit Rebranding Case Study.
The institute offers job placement assistance, career counseling, resume feedback, and interview preparation services to help students secure suitable employment opportunities after completing the program.
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